THE IMPACT OF SALES TRAINING PROGRAMS ON SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract
THE IMPACT OF SALES TRAINING PROGRAMS ON SALES PERFORMANCE
This study aims to evaluate the impact of sales training programs on sales performance. Objectives include: (1) assessing the effectiveness of training programs on improving sales skills, (2) examining the correlation between training duration and sales outcomes, and (3) identifying the most effective training methods. A survey design is employed due to its effectiveness in gathering quantitative data from a large sample, which is critical for generalizing results. The sample size is determined using Taro Yamane's formula, yielding 400 respondents, ensuring a representative sample. A case study of the retail sector in Lagos, Nigeria, is selected for its dynamic sales environment. The reliability coefficient score of the survey instruments is 0.85, indicating high reliability. Findings reveal that comprehensive sales training significantly enhances sales performance, with extended training durations leading to better results. Interactive and hands-on training methods are identified as the most effective. Recommendations include implementing regular and diverse training programs to sustain and improve sales performance.
Related Project Materials
DEVELOPMENT OF A MODEL FOR EFFECTIVE HOUSING BUDGET PERFORMANCE IN ANAMBRA STATE, NIGERIA
Statement of the Problem
Anecdotal evidence suggests that the housing budget of Anambra State is fraught with poor performance, ari...
MICRO FINANCE BANK AND ECONOMIC GROWTH IN NIGERIA
ABSTRACT
This study was carried out to examine micro finance bank and economic growth in Nigeria with s...
THE ROLE OF LOCAL GOVERNMENT SERVICE COMMISSION IN MANPOWER DEVELOPMENT
ABSTRACT
The main purpose of this research work was to examine the role of local government service com...
THE ATTITUDE OF TEACHERS TOWARDS TEACHING IN THE RURAL AREAS
ABSTRACT
There have been a lot of controversy and misunderstanding over this issue of posting and transfer of teacher. Most often,...
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them inform...
DEVELOPMENT OF MODELS FOR RATING SEISMIC ACTIVITIES USING RADIATED ENERGY OF EARTHQUAKES
Earthquakes
An earthquake is the result of a sudden release of energy in the Earth's crust that creates seismic wave...
IMPACT OF MATERNAL HIV INFECTION AND HAART ON PLASMA IMMUNOGLOBULINS AND CYTOKINE SECRETION BY B AND T LYMPHOCYTE
ABSTRACT
Human immunodeficiency virus (HIV) infection weakens the immunity of an individual; reduces lymphocyte population, alters cytoki...
Design and Implementation of a fitness Application
ABSTRACT
We have found ourselves in a situation where people all around the world who want to either lose or gain weight or just remain f...
ADDRESSING CULTURAL DIVERSITY IN VOCATIONAL EDUCATION CLASSROOMS
Abstract: Addressing cultural diversity in vocational education classrooms is essential for...
ASSESSING THE IMPACT OF TEACHING AIDS FOR EFFECTIVE TEACHING AND LEARNING OF HOME ECONOMICS IN SENIOR SECONDARY SCHOOLS
ABSTRACT
This study was set to achieve certain objectives among which are to assess the impact of teach...
